A PART OF HISTORY

The story behind VANS Store Reading

1966

Paul Van Doren and three partners open their first store, at 704E Broadway, Anaheim, California. The Vans dream is born. The Van Doren Rubber Company is unique in that it manufactures shoes and sells them directly to the public. On the first morning, 12 customers purchase shoes that were made to order. The Vans #44 deck shoe, now known as the Authentic, is born.

1975

Skateboarders are seen sporting Vans all over southern California in the early 70s, and the Vans #95 (now known as the Era), designed by Tony Alva and Stacey Peralta,  becomes the choice of a generation of skateboarders with its padded collar and split colours.

1979

With the help of skateboarders and BMX riders, shoe #98 becomes all the rage - known now as the Slip On. It gains international attention and appeal when worn by Sean Penn in the iconic youth film 'Fast Times at Ridgemont High'

1994

Vans begin manufacturing footwear overseas and huge expansion starts. Sponsorship of the inaugural Triple Crown of skateboarding develops into the Vans Triple Crown series which includes skateboarding, BMX, surfing, wakeboarding, snowboarding, motocross and supercross.

1998

Vans open a 46,000 square foot skate park at The Block in Orange County, the first of its kind anywhere in the world.

2000

Vans are recognized by Forbes Magazine in 2000 and then again in 2001 as one of “America’s Best Small Companies.”

2005

Vans stage what many consider to be the best bowl contest of all time, the inaugural Pro-tec Pool Party 2005 which took place in the replica of the legendary Combi Bowl at the Vans Skate Park at the Block at Orange.  

The same year, the Vans Warped Tour draws more than 680,000 punk fans during the summer, solidifying its position as America’s longest running concert series.

2006

Vans celebrate 40 years at the heart of youth culture

2014

Vans Store Reading opens for business.